Sorted by Topic: B2C

When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a day before the program was set to air, it reminded me of a very important social media question: Who’s looking after your online content? Social …Read Post »

The job application process can be daunting in any industry, particularly when you are starting out. Internships can be instrumental in providing you with the foundations of a fantastic career. In order to secure the best possible internship you can, …Read Post »

The newly appointed agency for the popular Mexican takeaway Mad Mex contacted media outlets in Sydney this week to let them know The Dictator (Sacha Baron Cohen in character) would be outside its inner-city restaurant. Baron Cohen is currently in …Read Post »

According to just-released research from Neilsen that I spied the other day, 70 percent of global consumers are claiming that online consumer reviews – such as blogs – are the second most trusted form of advertising to good old fashioned …Read Post »

Social media is a wonderful thing. I could sit here and reel off 101 ways in which its tools have helped enrich and entertain us all but you’d already know most of them. So instead I want to hone down …Read Post »

Earlier in February 2012, Woolworths reached out to their Facebook community and asked them to complete this sentence “this weekend, I can’t wait to…” Many responses from the Australian Facebook community were predictably harsh, and sometimes humorous in nature. What seemed like an easy …Read Post »

The idea of a person with their own status as an influencer, representing a company or brand for marketing purposes, is not a new one. It is, however, ever evolving, as the industries that market themselves change and the means …Read Post »

Ask anyone in our industry what is their most dreaded question to be asked, and I hazard a guess ‘What do you do?’ would be somewhere near the top. Our antipathy towards this question is not grounded in any embarrassment …Read Post »

The marketing campaign from the National Australia Bank really caught my eye – the concept is so simple: break up with your bank. It was so effective that it recently won the Grand Prix in PR at the Cannes Lions …Read Post »