Sorted by Topic: Branding

When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a day before the program was set to air, it reminded me of a very important social media question: Who’s looking after your online content? Social …Read Post »

The job application process can be daunting in any industry, particularly when you are starting out. Internships can be instrumental in providing you with the foundations of a fantastic career. In order to secure the best possible internship you can, …Read Post »

The newly appointed agency for the popular Mexican takeaway Mad Mex contacted media outlets in Sydney this week to let them know The Dictator (Sacha Baron Cohen in character) would be outside its inner-city restaurant. Baron Cohen is currently in …Read Post »

According to just-released research from Neilsen that I spied the other day, 70 percent of global consumers are claiming that online consumer reviews – such as blogs – are the second most trusted form of advertising to good old fashioned …Read Post »

Earlier in March Australia’s Network Ten announced the commissioning of The Shire, which will follow the lives of a group of “charismatic” and “controversial” characters. Quickly branded by the media as Australia’s version of Jersey Shore, the announcement has apparently …Read Post »

Earlier in February 2012, Woolworths reached out to their Facebook community and asked them to complete this sentence “this weekend, I can’t wait to…” Many responses from the Australian Facebook community were predictably harsh, and sometimes humorous in nature. What seemed like an easy …Read Post »

In the realm of digital communications we are seeing an increasing number of businesses feeling that it is necessary to have a presence on all major social media networks and channels. Businesses are asking users to follow them on Twitter, …Read Post »

Something quite extraordinary happened on Twitter last week, relating to the account of TV and film actor, Ashton Kutcher – @aplusk In a nutshell, Kutcher Tweeted a complaint about the removal of a university football coach in the US, without …Read Post »

The marketing campaign from the National Australia Bank really caught my eye – the concept is so simple: break up with your bank. It was so effective that it recently won the Grand Prix in PR at the Cannes Lions …Read Post »