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Sorted by Topic: Crisis Communications
Who’s Looking After Your Online Content?
When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a day before the program was set to air, it reminded me of a very important social media question: Who’s looking after your online content? Social …Read Post
How to Get Your PR Internship Application Taken Seriously
The job application process can be daunting in any industry, particularly when you are starting out. Internships can be instrumental in providing you with the foundations of a fantastic career. In order to secure the best possible internship you can, …Read Post
The PR Who Cried Wolf
The newly appointed agency for the popular Mexican takeaway Mad Mex contacted media outlets in Sydney this week to let them know The Dictator (Sacha Baron Cohen in character) would be outside its inner-city restaurant. Baron Cohen is currently in …Read Post
Network Ten Puts Streisand Effect to the Test
Earlier in March Australia’s Network Ten announced the commissioning of The Shire, which will follow the lives of a group of “charismatic” and “controversial” characters. Quickly branded by the media as Australia’s version of Jersey Shore, the announcement has apparently …Read Post
Think Before you Post
Earlier in February 2012, Woolworths reached out to their Facebook community and asked them to complete this sentence “this weekend, I can’t wait to…” Many responses from the Australian Facebook community were predictably harsh, and sometimes humorous in nature. What seemed like an easy …Read Post
We Want The Truth
It was a scene reminiscent of Col. Nathan Jessup on the stand in A Few Good Men. Despite her controlled demeanor, you got the feeling Prime Minister Julia Gillard wanted to scream at the journalist cross examining her this morning …Read Post
Do You Have Your Twitter Filtered or Unfiltered?
Something quite extraordinary happened on Twitter last week, relating to the account of TV and film actor, Ashton Kutcher – @aplusk In a nutshell, Kutcher Tweeted a complaint about the removal of a university football coach in the US, without …Read Post
Google Internal Rant Goes Public
Steve Yegge, a Google engineer, put the finishing touches on his 5000-word Google + post and hit the send button. What was meant to be an internal tirade for other Google employees was accidentally published externally to his 2000 or …Read Post
The Phone Hacking Scandal and its Impact on the Media
As James Murdoch is recalled to appear before the Culture, Media and Sport Committee, it is hard to believe it is already over two months since his now infamous first appearance with Murdoch senior in July. Particularly as the issue …Read Post
Digital Crisis Communication
Below is an outline of the steps a business and its digital team would need to consider and include as part of developing and implementing a digital crisis communications plan. This approach is primarily designed for managing a crisis (or …Read Post