Sorted by Topic: Digital & Social Media

When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a day before the program was set to air, it reminded me of a very important social media question: Who’s looking after your online content? Social …Read Post »

The job application process can be daunting in any industry, particularly when you are starting out. Internships can be instrumental in providing you with the foundations of a fantastic career. In order to secure the best possible internship you can, …Read Post »

The newly appointed agency for the popular Mexican takeaway Mad Mex contacted media outlets in Sydney this week to let them know The Dictator (Sacha Baron Cohen in character) would be outside its inner-city restaurant. Baron Cohen is currently in …Read Post »

According to just-released research from Neilsen that I spied the other day, 70 percent of global consumers are claiming that online consumer reviews – such as blogs – are the second most trusted form of advertising to good old fashioned …Read Post »

As I’ve said before, there’s no such thing as privacy online. So I wasn’t surprised in the slightest to see the concept taken a step further in this news story which mentioned that some employers are now asking job seekers …Read Post »

Earlier in March Australia’s Network Ten announced the commissioning of The Shire, which will follow the lives of a group of “charismatic” and “controversial” characters. Quickly branded by the media as Australia’s version of Jersey Shore, the announcement has apparently …Read Post »

Social media is a wonderful thing. I could sit here and reel off 101 ways in which its tools have helped enrich and entertain us all but you’d already know most of them. So instead I want to hone down …Read Post »

Earlier in February 2012, Woolworths reached out to their Facebook community and asked them to complete this sentence “this weekend, I can’t wait to…” Many responses from the Australian Facebook community were predictably harsh, and sometimes humorous in nature. What seemed like an easy …Read Post »

I joined Twitter a couple of years ago but it wasn’t for personal use, it was purely for work. I know that sounds like an excuse to spend my working days on social media but it truly has changed the …Read Post »

LinkedIn can be a powerful professional networking tool, however it may also land you in hot water with your human resources department… In the UK, a human resources executive was forced out of his job after angering his employer by …Read Post »