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Who’s Looking After Your Online Content?
When Channel Nine had the finale of its reality program Celebrity Apprentice spoiled half a day before the program was set to air, it reminded me of a very important social media question: Who’s looking after your online content? Social …Read Post
How to Get Your PR Internship Application Taken Seriously
The job application process can be daunting in any industry, particularly when you are starting out. Internships can be instrumental in providing you with the foundations of a fantastic career. In order to secure the best possible internship you can, …Read Post
Google Internal Rant Goes Public
Steve Yegge, a Google engineer, put the finishing touches on his 5000-word Google + post and hit the send button. What was meant to be an internal tirade for other Google employees was accidentally published externally to his 2000 or …Read Post
You Had Me at PR
Ask anyone in our industry what is their most dreaded question to be asked, and I hazard a guess ‘What do you do?’ would be somewhere near the top. Our antipathy towards this question is not grounded in any embarrassment …Read Post